By activating this feature, you can increase your visibility in search engines by adding structured data to your product page. When enabled, Superdesk adds information such as average rating and number of reviews to your product pages in JSON-LD format, and Google will display these results and draw users' attention to your store.
You can also test the rich results of your product pages at this link:
What is JSON-LD Structured Data?
JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON (JavaScript Object Notation). It is designed to provide a simple way to represent linked data in a JSON format, making it easier for developers to integrate linked data into their web applications.
Key Features of JSON-LD:
- JSON Format: It uses the widely adopted JSON format, which is easy to read and write for humans and machines.
- Context: JSON-LD includes a
@contextfield that defines the meaning of terms used within the document. This helps in mapping terms to their corresponding definitions in linked data vocabularies. - Compatibility: JSON-LD is designed to be compatible with existing JSON-based APIs and data structures. It can be easily embedded into HTML documents using
<script>tags. - Interoperability: It enables data from different sources to be linked and integrated, enhancing the interoperability of data on the web.
- Graph-Based Data: JSON-LD allows for the representation of graph-based data, where entities and their relationships can be described.
Advantages of JSON-LD:
- Ease of Use: Its simplicity and compatibility with JSON make it easy for developers to adopt and implement.
- Flexibility: JSON-LD can be embedded directly in HTML or used in separate JSON files.
- Extensibility: The use of contexts allows for the extension and customization of data without breaking existing systems.
Overall, JSON-LD is a powerful and flexible format for representing linked data, enhancing the semantic richness and interoperability of web content.